I’m Fiona, a Scottish Athletics qualified run coach and runner. I’ve been running for over twenty years, badly for most of them. Now I run every day, I’ve finished the New York and London marathons and I coach people who are where I was.
As a coach. I coach runners who want to build consistency, not just finish a race.
My approach combines run coaching with habit and mindset work, because the physical side is only half of it. The runners who struggle aren’t usually unfit; they’re caught in the same patterns I was in for fifteen years. Getting out of those patterns takes more than a training plan.
I believe that running changes lives. It changed mine. I certified as a coach, which means I have qualifications and training, and I also have the lived experience of a runner.
My clients have successfully achieved their goals, from changing daily habits to working towards long-held aspirations.

My results:
Marathon
New York – 5:32
London – 5:47
Half Marathon
Great Scottish Run 2024 – 2:09
Great North Run 2023 – 2:16
Great North Run 2018 – 2:04
Hackney Half 2018 – 2:26
Great North Run 2017 – 2:24
Great North Run 2003 – 2:40 (est)
Bath Half 2008 – 2:42
Bath Half 2007 – 2:34
Other Distances
10K PB 54:33
5K PB 25:58
As a runner. I am an everyday runner with over 20 years of experience. I know what it’s like to struggle with consistency and face mindset challenges. I approach running from a non-elite perspective, and specialise in helping you fit running into your life, especially when it’s difficult to make it a priority.
I’ve been where you are. Inconsistency plagued me – I frequently deferred race entries, struggled with regular training, and kept getting injured because I didn’t understand what I was doing. I spent more money on deferring races than actually participating in them.
My turning point came in 2017 when I lost 23kgs. During this time, I approached running in a way that suited both me and my lifestyle. As a result, I was finally able to find consistency in my training. Although I’ve since settled at a maintained weight, gaining back 6kgs, this period was the catalyst for my transformation as a runner.
2020 became my breakthrough year. After unsuccessful attempts to ‘Run the Year’ in 2018 and 2019, I finally succeeded in running 2020 miles in 2020. This challenge taught me more about running than my previous 20 years combined. It was when running transformed from something I did to part of who I am.
Today, I run consistently with a mindset that drives me to improve. I’ve maintained multiple running streaks (at least 5K daily) – my first lasted 90 days, then 100 days, and my current streak has been going since February 2021. I’ve progressed from a 2:40 half marathon time to 2:04, and I’m now working toward breaking the 2-hour barrier. Most importantly, I’ve come to love running and enjoy setting new targets that challenge and excite me.

Professional Credentials
Scottish Athletics Coach in Running Fitness
McMillan Certified Running Coach
Personal Performance Diploma in Life Coaching
NLP Practitioner
Positive Psychology and Coaching (CPD)
BSc (Hons) Psychology
If you’d like to talk about run coaching, I offer a free introductory call. Book now and let’s talk about your goals.
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