You’ve got the business idea. It’s a good one. You’ve bought the domain. Got the social handles. Then, nothing.
The excitement waned when you didn’t have time to work on it. It’s been parked for months, maybe years, and that little voice in the back of your head never stops reminding you. Taunting you.
You’ve reached the point where you’ve tried everything. Time blocking that gets sacrificed to work emergencies. Productivity apps you used once. Courses that gave you more ideas but no progress. Accountability groups where everyone’s as stuck as you are.
The things that work, they don’t last. Back to square one. It feels like it’s time to get on with it or forget about it totally. Which isn’t what you want to do, but you’re out of ideas. No plan. Just ideas. No time. No energy. And mounting frustration.
The problem isn’t motivation. It isn’t willpower. And it definitely isn’t discipline.
At your job, you’re brilliant. Someone gives you a task with a deadline. Done. You execute flawlessly because the system exists: clear accountability, consequences, structure.
With your own business? No boss. No deadline. No consequences if nothing happens. The system that makes you successful at work actively works against you when you’re trying to build something of your own.
And your energy? By the time you finish your workday, you’re drained. Properly empty. If you don’t have any energy left after a day at your job, how can you work on your own business? Your side hustle isn’t just competing for time – it’s competing for energy you simply don’t have.
You don’t need more discipline. You need a different system.
One that works with your actual life, not against it. One that doesn’t assume you have unlimited time and energy. One that creates momentum even when you’re juggling a full-time job.
How systems work
Why you need one (and what it actually does)
A system is something you build. It kicks in when your motivation deserts you. Motivation is unreliable. A system isn’t.
A system is built for you. It listens to your dreams, your goals, your challenges.
It considers your lifestyle, how your brain works, your energy levels, your commitments.
Then it looks at what isn’t happening and why.
There isn’t a one-size-fits-all system. There is a system for you. A system as unique as you.
And that’s what we build together.
How do you get this system?
Simple. That’s where I come in.
I ask you questions, you give me answers and together we figure out why your business hasn’t started and create a system to get you going.
We work on two things:
1. Your energy infrastructure Where is your energy actually leaking? We find the invisible holes in your day that are draining you before you even get to your business. Then we redesign how your days work so you’re not running on empty.
Because if you finish your workday with nothing left, no system in the world will help you build a business. We fix the energy problem first.
2. Your execution system How do you create clarity, accountability, and momentum when there’s no boss, no deadline, no external structure? We build a system that makes self-directed work actually happen – without relying on willpower.
Small, consistent actions that compound. Not overwhelming overhauls. Not another perfect plan that never gets implemented. Practical changes that stick because they work with your life, not against it.
In my experience, the solution lies in energy. Your energy levels are responsible for how your day plays out. At work your day is built around meetings, emails and deadlines. Your side hustle isn’t. It depends on you. But if you don’t have any energy left after a day at your job, how can you work on your own business?
There isn’t any judgement. There is a system for you.We just need to build it.
This programme is for you if:
You’ve got a business idea (maybe started, maybe not) but can’t get momentum.
You’re 1-3 years (or more) into thinking about this or trying to build it, but you’re still at square one.
You’re capable – you’ve proven that in your career – but you can’t translate that success to your own thing.
You’re exhausted from trying everything and getting nowhere.
You know what needs to happen but can’t seem to make yourself do it
You know you can’t figure this out alone.
It isn’t for you if you are looking for quick fixes or motivational speeches, someone to do the work for you, aren’t willing to make changes to how your day is structured or are still thinking ‘maybe someday’ rather than ‘I need to fix this. Now.’
“ Fiona questioned and stretched my thinking and enabled me to reach a level of clarity about what it was that I wanted to achieve and set about making plans for how I would do that. Following our sessions, I felt motivated and positive to continue working towards my goals with a greater sense of purpose.”
Laura
Previous client
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